Missed opportunities: Accessible online shopping

First, the good news: technically, there should only be winners when it comes to this subject. Providers of accessible websites service the largest possible group of customers and generate the most sales. However, many people need to overcome obstacles in using most websites. This means all parties lose – both the webshop operators and users.


Photo: Laptop keyboard with red key which says "Shopping"; Copyright:

Accessibility is not only an issue in shops on site. Also in online shops it can be the crucial point for customers with disabilities; ©

"If the law is not able to motivate them to change things and consider customers with disabilities, perhaps the numbers are able to do it." (Rick Williams)

Photo: Heike Clauss; Copyright: DIAS GmbH

Heike Clauss; © DIAS GmbH

Web accessibility not in the retailer mindset

Photo: Sonja Weckenmann; Copyright: Dias GmbH

Sonja Weckenmann; © Dias GmbH

Technical requirements: what makes a website accessible?

Identifying how accessible your website is

Photo: Natascha Mörs; Copyright: B. Frommann

© B. Frommann