Understanding their target market: retail companies in search of the best new products


Photo: A group of people in business suits at REHACARE; Copyright: Messe Düsseldorf / ctillmann

Keeping an eye on the market – in addition to international trade fairs such as REHACARE, personal contacts and networks are also an important resource in the search for new products.

Photo: an elderly lady driving the red Vintage Mobility electric scooter 'Gatsby'; Copyright: Messe Düsseldorf / ctillmann

Rehabilitation-Systeme AG from Switzerland have real eye-catchers in their range with their Vintage Mobility models "Gatsby" and "Champion".

Retail companies: Connecting link in the supply chain

Gaining a competitive advantage with personalized services

Photo: an elderly lady sitting in her foldable immer-mobil electric wheelchair while being active with her granddaughter; Copyright: Help-24 GmbH

The immer-mobil is available in two models. Both have an aid number. The foldable electric wheelchairs are maneuverable and also know how to convince outdoors with their robust nature.

Photo: Anne Hofmann; Copyright: private