What experiences and stories do customers associate with innovations and products? ORMESA Srl from Italy asked this question to themselves, but especially to the users of their products. On its website, the company introduces young people who have been given new opportunities in their everyday lives thanks to ORMESA assistive devices. In this way, users not only inspire others, but also the company in particular, which can incorporate these experiences into product development. In addition to involving people with disabilities, this also helps to optimize the products.
RECK-Technik GmbH & Co.KG, which offers motor-assisted movement therapy devices, also relies on customer reviews during development. In addition to experts, users can also share their experiences with MOTOmed movement therapy, which the company can then incorporate into future development processes. In addition to current experience reports, RECK regularly publishes current studies that can be used to improve the therapy methods. In this way, other users also benefit from the experience of others.