Over sixty uniquely designed, super-sized sculptures of much-loved children's TV character, Morph, are shapeshifting their way through central London to form an extraordinary, free public art trail alongside iconic London landmarks.
Jim Barratt, SVP Sunrise Medical Northern Europe & Asia Pacific, said "We are immensely proud to be sponsoring Morph's Epic Adventure and supporting Whizz-Kidz. This partnership is testament to our commitment to social responsibility and inclusion for all. The trail is not only an exciting journey, but it also aligns with our values of inclusivity and accessibility. As a company that specialises in providing innovative mobility solutions, we are proud to support a venture that highlights the importance of mobility & accessibility for each and every individual."
The event's 3D Morph sculptures have been inspired by the animated clay character Morph, who has been making mischief and encouraging generations of kids – and adults – to get creative since the 70s. Morph lives on a desk, within the confines of an artist's studio. His freedom is limited by his environment, and many of his adventures are born out of a frustration with these limitations and the challenges of being a little guy in a big world. This echoes the daily experience of many young wheelchair users, who find their freedom and independence limited by the world around them. They are restricted by inaccessible environments, people's attitudes, behaviour and perceptions of what young wheelchair users aspire to, and can achieve.
As part of Morph's Epic Art Adventure in London, Whizz-Kidz will use the art trail to encourage the public, business community and young people to envision what a more inclusive world might look like for young wheelchair users, and what role they might wish to play in making this a reality. Sunrise Medical invites everyone to have epic adventures in London. A new series on Sky Kids, 'The Epic Adventures of Morph' sees Morph venture out into the world, and Sunrise Medical likes to see the same unhindered opportunity available to all young wheelchair users across the UK. At the end of the trail, the Morphs will be auctioned off to raise significant funds for Whizz-Kidz to support young people by providing the wheelchairs, equipment, support and confidence-building experiences they need, and campaigning for a more inclusive society.
To find out more about Morph's Epic Art adventure in London visit: https://www.morphsadventurelondon.com/
REHACARE.com; Source: Sunrise Medical
