Barbie x HEWI: Design meets inclusion

07.11.2025

At REHACARE 2025, Barbie™ and HEWI unveiled a sanitary collection that combines timeless design, functionality, and accessibility in an inspiring way. Presented at the GGT – Deutsche Gesellschaft für Gerontotechnik® mbH joint stand, the series embodies the principles of Universal Design and celebrates diversity in everyday life. With its inclusive approach, the collection attracted great interest.

Barbie x HEWI Collection at the GGT joint stand at REHACARE 2025

At the GGT joint stand at REHACARE 2025, HEWI presented the Barbie x HEWI Collection, an example of modern, accessible bathroom design that unites inclusion and aesthetics. © beta-web GmbH

The collaboration between Barbie™ and HEWI brings together timeless Bauhaus design and Barbie’s iconic color palette. The aim of the collection is to merge accessibility, inclusion, and design quality. The result is a high-end sanitary series that places both functionality and diversity at its core.

As a trade fair debut at REHACARE 2025, the collection attracted considerable interest at the joint stand of GGT Deutsche Gesellschaft für Gerontotechnik® mbH. The exhibition area, recorded a continuous and strong flow of visitors throughout the entire event, with long dwell times. Visitors took the opportunity to learn more about new products and solutions from a total of 16 co-exhibitors, focusing on the themes Building, Living and Housing, Digitalization in Care, and Mobility.

A pink-and-white, wall-mounted folding shower seat from the Barbie x HEWI Collection

The two-tone folding seat from the Barbie x HEWI Collection combines functionality, comfort, and contemporary design, ideal for accessible bathrooms. © HEWI Heinrich Wilke GmbH

Universal design and diversity in focus

For over 95 years, HEWI has stood for Universal Design that supports people regardless of age or physical ability. This philosophy also shapes the new collection. Around 40 products, from support rails and folding seats to soap dispensers, ensure safety and comfort in any bathroom.

A standout example is the two-tone folding seat, which can support up to 150 kilograms, can be mounted on the wall to save space, and provides comfort in accessible bathrooms, ideal for clinics, nursing facilities, and private homes.

Visually, HEWI adds a distinctive touch: the combination of pink, white, and black creates a clear, emotional design language that, following the principles of Healing Architecture, contributes to positive spatial atmospheres.

Color, form, and functionality

Within the collection, the color pink represents optimism, confidence, and vitality. Combined with HEWI’s minimalist design, it creates a harmonious balance between aesthetic appeal and functional accessibility.

Barbie has long been a symbol of diversity and self-expression. With over 175 different looks and models, she reflects a wide range of body types, skin tones, and visible or non-visible disabilities, values mirrored in the Barbie x HEWI Collection.

Shared vision: Design and inclusion

"With the Barbie x HEWI Collection, we are creating 'Design with unlimited possibilities': a connection of functionality, aesthetics, and inclusivity that inspires people and sets new standards in modern interior design," says Christiane Küper, Head of Brand and Sales at HEWI.

Ruth Henriquez, Head of Consumer Products, Publishing and LBE EMEA, adds: "Barbie has stood for creativity and self-expression for over 65 years. In collaboration with HEWI, we were able to translate these values into an innovative and functional collection that not only inspires the design world but also embraces the inclusive spirit of our brand."

REHACARE.com; Source: HEWI Heinrich Wilke GmbH